Experience

CSU College of Veterinary Medicine and Biomedical Science • Fort Collins, CO

July 2023 to Present

Creation and management of engaging digital content across social media platforms, aligning with brand strategy and institutional goals.
Production of multimedia assets including photography, videography, and written content to support marketing campaigns and storytelling initiatives.
Planning and executiion of content calendars, ensuring consistent and timely posting across web and social channels.
Collaboration with faculty, students, and stakeholders to develop compelling stories and campaign ideas.
Maintenance of organized content libraries and supported project workflows from concept through production.
Identify emerging trends and opportunities to enhance social media presence and audience reach.

iCRYO Marketing • Loveland, CO

May 2022 to June 2023

Oversaw day-to-day management of campaigns and ensured brand consistency through various social media channels.
Maintained and managed ongoing editorial calendar to identify campaign opportunities relevant to iCRYO audiences.
Used software design tools (i.e. Adobe CC) to create online content, video, artwork, and social media graphics to produce on-brand campaigns that match the company’s aesthetic.
Created actionable plans to grow and maintain followers through popular social media platforms.
Collaborated with multiple internal team members, especially graphic designers, to make organic social content compelling and comprehensive.
Provided leadership on social media best practices; created social media accounts for new franchisees, trained franchisees on social media techniques and best practices, and monitored for areas of improvement.

CSU College of Veterinary Medicine and Biomedical Science • Fort Collins, CO

October 2018 to May 2022

Produced photography and writing for college’s news website, Source.
Contributed writing and photography to the college’s annual Impact Magazine.
Led content production and social strategy for the CSU Veterinary Teaching Hospital and the CSU Veterinary Medicine and Biomedical Science social media accounts.

CSU Social Media • Fort Collins, CO

October 2018 to December 2020

Created content strategies for digital media and content creation for CSU’s social media accounts.
Led photography and videography for social media accounts.
Performed weekly and quarterly analytics for the social accounts.

Colorado State University (CSU), Fort Collins, CO

B.A. Interdisciplinary Liberal Arts | Minor in Media Studies

Photography: Digital, film, editing, photojournalism, portraiture
Social Media: Experience managing, strategizing, and creating content
Videography: Filming, producing, editing
Graphic Design: Social media graphic development
Tools: Adobe Creative Suite, WordPress, Squarespace, Meta Business Suite, Sprout Social, Asana

Photography